The Hartford project, invented by Yves Chareton in the United States in 1979, is a revisit of the classics of the American locker room, bringing them a twist of modernity. A defining meeting will launch the adventure: a New York manufacturer sells old stock to him Oxford and chambray fabrics, perfect for making the first Hartford vintage-inspired shirts that can not be found on the market.

A few years later, the studio returns to Paris. The brand is structured and commercial development begins: the collections expand and become a guarantee of a no-fault in terms of materials and style.

By mixing European influences with a relaxed west coast aesthetic , the brand soon became cult on both sides of the Atlantic. Not surprising that Bruce Springsteen or Eric Clapton soon became fanatics ...

Since then, the brand has evolved to stay in step with its time, while preserving the family values ​​that are dear to it.